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Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO.Technical SEO refers to optimizing your site and site structure for search engines to crawl, index, and understand your…
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Let me start by saying that there is objective and significant value to have from well-done technical and on-site SEO.Technical SEO refers to optimizing your site and site structure for search engines to crawl, index, and understand your…
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If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.That’s why it is so common to hear so many conversations around keywords and keyword…
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If you have been in SEO for any amount of time, you know that keywords have always played a large role in the discipline’s success metrics.That’s why it is so common to hear so many conversations around keywords and keyword…
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If your company has a marketing department (even a small one!), it’s almost guaranteed there’s someone in charge of content.Traditionally, most marketers consider content as written pieces on a website created by the marketing…
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Analyzing your own link profile as well as your competitors’ is a critically important task for link builders, link auditors, or those diagnosing traffic drops.But much of the work involves being limited by link crawling…
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Guest blogging is a popular link building strategy among many brands.But only a few of them use it successfully.Why is that?Guest blogging sounds like a pretty straightforward idea: you publish content on an external site to secure links…
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It’s great to have your brand mentioned.But the question is: Did the publisher link back to you?When the answer is no, you might be disappointed about missing out on that link equity (a.k.a., SEO value).But you still have a shot at…
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ADVERTISEMENTFacebook dominated the year in terms of app downloads, with 4 out of 5 of the most downloaded apps belonging to the same company.App Annie’s year-end report shows that worldwide app downloads hit a record high of 120…
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ADVERTISEMENTInstagram is introducing a new policy that will prohibit influencers from publishing certain types of content.Under this new policy, branded content that promotes goods such as vaping, tobacco products, and weapons will not be…
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